End users write their own software reviews based on their experience with the software. They are useful for consumers of software since they cover both positive and negative aspects. But it is essential to understand where a reviewer’s experiences originate from and what the purpose of the software they are reviewing is. Reviewers who write bad reviews can have various reasons, from genuine happiness and well-balanced experiences to fraudulent motives.
To assure the accuracy and integrity of reviews, it is necessary to perform the following checks.
Identity Check – Every review will be scrutinized for identifiers such as the author’s name, job title and email address to confirm the review was written by a genuine person. If the reviewer’s identity cannot be verified, the review will not be published. Conflict of Interest Verify: If the reviewer has any connection to the competitor or vendor that is being evaluated, the review will not be published.
All reviews are subject to the same quality control and verification procedures, regardless of the rating or product being evaluated. This is to ensure that all reviews are handled equally and without bias.
Vendors should respond to all reviews, even ones with low ratings since this is an excellent opportunity to show they respect their customers and are willing to listen. However, vendors should not try to influence reviews through requiring a non-disparagement clause in customer contracts, as this is against federal law.